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News of Coster’s departure was first reported today by The Information ( paywall):Ī member of Apple’s elite industrial design team, Danny Coster, is jumping ship, joining GoPro to head up a new hardware design group there. Since departing from Apple, Coster has taken an executive role at action camera company GoPro.
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As a member of Apple’s design team, Coster’s name has appeared on patents dating back to 1999 ranging from the iPhone 4 design to the iPad Pro’s Smart Keyboard cover as well as software interfaces. The effort is all part of the company’s broader strategy to get its business back on track following the release of disappointing financial data back in February.While Apple prides itself in maintaining a tight group of 19 industrial design team members under Jony Ive, one longtime member Daniel Coster has made a rare exception to the general rule and departed the company for a new venture elsewhere. It also hopes that rolling out improved editing software will make its gear more appealing by turning an “inconvenience” into something quick, effective, and hopefully enjoyable. The action-camera maker believes its new, feature-rich offerings will help create a more seamless shoot-and-edit experience to help videographers create impressive clips with minimum effort. Most GoPro users who’re serious about editing often use powerful third-party offerings as opposed to GoPro’s bundled software, which offers few features. Splice is also free, though at the current time it’s only available on iOS.
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Splice comes from Texas-based software outfit Vemory, which describes its mobile app as packing “the power of a professional desktop editor.” There’s certainly plenty of functionality, with editors able to choose transition styles, trim clips, add filters, create slo-mo sequences, and more.
It may not be as quick as Quik, but GoPro claims Splice still lets you create fully customized, professional-looking videos “in just minutes.”
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The second offering, Splice, gives editors more manual control over the look of their final cut.
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Quik is free and available now for iOS via the iTunes Store and Android via the Play Store. It’ll match the cuts to the beat of your chosen soundtrack, too, and you can also add custom text overlays, title slides, and, if you really must, emojis. It does this by automatically analyzing your video to find the best moments before adding transitions and effects.
The work of French firm Stupeflix, Quik (pictured) is being trumpeted as the “fastest and easiest” way to knock together an entertaining sequence featuring your footage. Now GoPro has repackaged and relaunched the software to offer GoPro users an easy way to turn their action-packed footage into something short, snappy, and (hopefully) watchable.įirst up is Quik, formerly Replay.
Related: See here for more GoPro products and accessories The comments suggested he was looking for a solution, and a month later the California company acquired two startups behind powerful editing apps. GoProGoPro boss Nick Woodman in February described editing as an “inconvenience” for users of the company’s action cameras.
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